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In association with REBA, we are delighted to launch the third annual Benefits Design Survey, exploring employee benefit design across pensions, health and protection benefits and wellbeing initiatives. The research offers you the opportunity to benchmark your strategies against your peers, understand cost management, and receive actionable insights to help future-proof your benefits design strategy.


Exploring the impact of internal and external pressures on benefits and wellbeing strategies and design over the past year, key trends have emerged:

  • Despite half of employers worrying about rising costs, a substantial 70% intend to maintain their current benefits offering.
  • Notably, among the confident third (31%) who anticipate absorbing cost increases, 32% intend to increase their investment in benefits.
  • One key challenge will be securing budget approval. 8 in 10 employers say it is a barrier to investment, highlighting the need for them to show investment ROI and measure benefits to demonstrate value.
  • Two major trends also emerged. 38% planning to allocate resources to financial wellbeing in 2024/25, witnessing a striking 217% surge from 2023 figures.
  • Investment in pension spend is also set to soar. 30% intending to increase their investment in 2024/25, a notable 233% increase from 9% in 2023.
  • Looking ahead, companies will focus on technology and financial wellbeing projects over the next two years.

Enter your details today to find out more>>

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If you want to know more about the survey results or find out how you can create an effective employee benefits & wellbeing strategy for your organisation, please get in touch.

Many thanks,



Matthew Gregson LR




Matthew Gregson
Executive Director, Howden Employee Benefits & Wellbeing







REBA UK Benefits Design Research 2024




Howden Employee Benefits & Wellbeing Limited is part of the Howden Group. Registered in England and Wales under company number 2248238, with its registered office at One Creechurch Place, London EC3A 5AF. Authorised and regulated by the Financial Conduct Authority.